Change+Agents

=Diffusion of Innovation=

[|Wikipedia States] : "Diffusion of Innovations is a theory of how, why, and at what rate new ideas and technology spread through cultures. [|Everett Rogers] introduced this theory in his 1962 book, //Diffusion of Innovations//. He defines diffusion as "the process by which an innovation is communicated through certain channels over time among the members of a social system."